After two decades as a mortgage-backed securities trader, Tony Ciafre knew he wanted a change. Sitting at a desk all day wasn’t the future he envisioned. When he discovered Joe Homebuyer, the lightbulb went off—his background in trading bonds translated perfectly to real estate investing: buy low, sell higher, and build long-term wealth.

Tony joined Joe Homebuyer in late 2022 and launched his Charlotte-based franchise in early 2023. While new to real estate at the time (he’d only ever purchased his own home), Tony dove in headfirst. Within weeks of turning on his marketing, he was generating leads, learning the acquisition process, and closing deals.

Today, he and his team have completed multiple contracts and continue to build momentum each month. Tony manages leads directly while his acquisition manager runs appointments—an approach that’s proving successful and sustainable as they scale.

What sets Tony apart is his honesty and persistence. Sellers often remark on how straightforward and genuine he is throughout the process. One recent client, who had multiple offers on his property, chose Tony because of his consistent follow-up and integrity.

After the deal closed, the seller told him: “I’m so glad you were the one who bought the property. I hope you make a lot of money on it—you’ve been great to work with.”

For Tony, that’s the heart of Joe Homebuyer: combining professionalism with empathy to create win-win solutions for sellers and buyers alike.

“Real estate is exciting. It’s hard work, but once you see the fruits of your labor, it’s a lot of fun. With Joe, I know I’m building not just a business, but a legacy.”